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Ambassador Guide
Each real estate broker and agent serves as a constant
ambassador for the entire North Shore - Barrington market,
and that’s an ever-present, valuable professional responsibility.
You are information gatekeepers, who help shape your clients’
perceptions. Are you a positive ambassador? Here are some
things to keep in mind:
- How you communicate with your clients can strongly affect their perceptions of all brokers and agents and the North Shore - Barrington market. What makes your communication good is the ability to focus your message, make it meaningful to your audience, and – above all – make it persuasive, credible and memorable.
- Use striking testimonials (from clients or colleagues) or statistics when you can to lend positive support to the North Shore - Barrington market.
- Communication is more than what we say. We also communicate through nonverbal signals, tone and inflection and appearance. Ensure that you’re using positive body language at all times and that your body language supports your verbal messages. If you appear less than enthusiastic about the North Shore - Barrington market, clients won’t believe it really is a great time to buy.
- When listening to your message (and watching you), your clients are subconsciously grading you in four areas:
- Credibility: Do you have the authority and expertise to say what you’re saying?
- Honesty: Are you telling the truth?
- Commitment: Are you putting yourself and your resources behind what you’re saying?
- Empathy: Do you really care?
- Studies show that “negative” words and ideas crowd out “positive” words and ideas in our minds. When we hear a negative word, it’s what we most remember. This means it’s important for you to speak in positive terms and remove all negative words from your language. This includes remembering not to repeat or introduce negatives words.
- Avoid jargon when possible. Your clients probably won’t understand it and will mentally tune them out. Remember, jargon is defined as any word or phrase your audience doesn’t use on a daily basis.
- Format your message so it’s simple, easy to understand and positive.
- Be proactive, not reactive, when communicating with clients. Tell them all they need to know before they ask. And always ask if there’s anything else you can do for them.
- Everything you say is “on the record” -- that means a client or reporter can repeat anything you say, even if it’s in casual conversation that doesn’t seem to be part of an official communication.
- Encourage clients to visit HopOffTheFence for more information.
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